Venture Support

If you aim to negotiate, strategize and purchase ad placements, also known as “inventory”, then you must know about media buying and planning. When strategizing about what inventories to purchase, then you must consider the advertised products, the target audience, and also your campaign goals. The media buyers look into the management of initial purchases and also put efforts in optimizing the performance of these ads during the entire campaign cycle. What is Media Planning? This is the initial step towards din making a successful media ad campaign. This helps to decide how to develop ad campaigns, what could be the basic targets, and how to use media to spread the real message. If you are planning to outsource this to any media planning agency, they would begin with reviewing popular trends of the industry and carry an evaluation of current media that is related to an industry.  This helps in understanding customer motivation and what they want and thus they help to p

The difference between PR and marketing is well known by professionals in communication, but not for others. Here we shall tell in gist about them both and how they differ. PR is reputation management through media and stakeholder communications, whereas marketing is in direct communication with customers. Public relations are more about creating a good reputation among everyone interested in a brand or organization. They both are selling products and services. How PR And Marketing Varies As it sometimes becomes difficult for also the industry professionals to separate PR from marketing, we have come up with this blog post to give the idea, in short, and crisp. We are an agency offering PR services in West Bengal and here we tell you the basic difference between PR and marketing and how businesses can bring out the best with both. PR vs Marketing Effects on Revenue As we have said earlier PR manages reputation and stakeholder engagement and it is