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Can I have a business without a website? Certainly, you can, but you will remain away from the benefits that business websites can provide you. This blog post is created for you to understand the advantages that you can have with a website. Well, to have your site, you don't have to be tech-savvy. You can get your requirements outsourced as well. There are many web development service providing companies now in Kolkata, just you need to research about them, get your project discussed, and if everything goes well and within your budget, you can fix the deal. This will save you time and money. Survey says that 81% of people will research a product or service on the internet before deciding to buy.  That says a big population is looking for you online.  yet many businesses don't have a website and that keeps them away from the advantages that others are banking upon. What Benefits You Can Have With A Business Website? If you are still wondering how can a website create a differ

For a few years now, we have seen a huge improvement in the area of iOS app making, leading to the smartest developments in the Smartphone era with new and innovative changes that had shaped custom iOS development differently. In the coming times, it is going to change prominently due to more innovations across the globe. 3 iOS App Development Trends That will Bring Remarkable Change in The Coming Years: Apple has been eager in adopting new technologies and launching new features in the sector of mobile application and development. Thus it happens to be an inspiration for others. In the next 5 years, some technologies going to change the iOS apps have been developing. Here we have listed the primary three technologies which are going to reshape the app development sector for iOS. Let's take a look at them. AI Augmented Reality IoT Artificial Intelligence Artificial Intelligence AI has seen immense development since its inception and today it is contributing to many changes and g

If you aim to negotiate, strategize and purchase ad placements, also known as “inventory”, then you must know about media buying and planning. When strategizing about what inventories to purchase, then you must consider the advertised products, the target audience, and also your campaign goals. The media buyers look into the management of initial purchases and also put efforts in optimizing the performance of these ads during the entire campaign cycle. What is Media Planning? This is the initial step towards din making a successful media ad campaign. This helps to decide how to develop ad campaigns, what could be the basic targets, and how to use media to spread the real message. If you are planning to outsource this to any media planning agency, they would begin with reviewing popular trends of the industry and carry an evaluation of current media that is related to an industry.  This helps in understanding customer motivation and what they want and thus they help to p

The difference between PR and marketing is well known by professionals in communication, but not for others. Here we shall tell in gist about them both and how they differ. PR is reputation management through media and stakeholder communications, whereas marketing is in direct communication with customers. Public relations are more about creating a good reputation among everyone interested in a brand or organization. They both are selling products and services. How PR And Marketing Varies As it sometimes becomes difficult for also the industry professionals to separate PR from marketing, we have come up with this blog post to give the idea, in short, and crisp. We are an agency offering PR services in West Bengal and here we tell you the basic difference between PR and marketing and how businesses can bring out the best with both. PR vs Marketing Effects on Revenue As we have said earlier PR manages reputation and stakeholder engagement and it is

Do you want to be more noticed, in your neighborhood and also globally? For your business success, you will need a quality website which would be the primary mode of communication between you and your audience. A great advantage of having own website is that you can write every information about your business, products, and services and remain accessible with information for your customers anytime, and from anywhere. Here, we listed why you need to have a website for your business and how beneficial it will be to have it done by a web development services company. Timely Development And Maintenance To develop and maintain your website is continuous to have your business online. You must keep updating your website with time according to the needs of your customers. It must be user friendly to improve sales. Therefore, to save your time and overheads, it is wise to outsource your website requirements. A Better ROI When you are in business, of course, you

A brilliant app comes with all the best features and also demands high investment. And it is obvious that when you are spending most, you want the best. Well, how to get a quality app without compromising and also with a reduced cost? Yes, there are the best ways to manage the cost of app making. Let us see how. Tips to reduce App Making Cost Without Compromising on Quality Planning Business needs proper planning and deciding the budget is one so. To plan an app development requires wide research on various factors like audience, their expectation, and more. After all, it is the user who will influence the success of an app. Therefore, their expectations and wants must be known. This planning also involves researching your competitors and knowing the features and functionalities that they insert.  When you can give something unique in the app store, you can develop a better app, otherwise, it will be a costly effort without any ROI. Effective planning can also r